Truthset , the leading data validation company in the U.S., known as the first to offer reliable accuracy scoring for demographic records...

Truthset , the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the...

Truthset , the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its...

In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together....

Truthset is excited to announce we have achieved System and Organization Controls (SOC) 2 Type 2 compliance. The SOC 2 certification...

Truthset is excited to announce that Experian will join the Data Collective . The collaborative group now consists of more than 20...

Truthset , the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta...

Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...

This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other...

Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...

We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...

What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...

If you’re looking to target current and former members of the military, who are often eligible for unique marketing communications, you...

Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s...

This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud . With the inclusion of Truthset’s accuracy...

Political affiliation is an important set of segments for many marketers looking to get their messages out to the voting population and...

Looking to target small business owners? You might be shocked at the waste in your advertising spend. Small business owners make up about...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...

Age and gender are the basis for demographic targeting. Almost any demographically-targeted campaign begins with these attributes. For...

Digital media’s early promises captured our imagination and drew us all into the excitement of the future. But that enthusiasm also...