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Stop Measuring the Scoreboard. Start Measuring the Playmakers.
In marketing, outcomes are the ultimate currency. But somewhere along the way, the obsession with proving outcomes overtook the pursuit...
Jul 23 min read


The Hidden Cost of Media: Understanding the Data Quality Tax and How to Avoid It
What if I told you that for every dollar your business spends on digital advertising, 40 to 60 cents disappears into the adtech supply...
Jun 263 min read


Truthset Joins PMG’s Alli Marketplace to Bring Audience Data Accuracy to the Forefront of Modern Marketing
CANNES, France and SAN FRANCISCO, California — June 17, 2025 — Truthset, the industry leader in validating the accuracy of consumer...
Jun 193 min read


Stop Guessing, Start Connecting: Why Authentic Audience Data is the Only Ad Strategy That Matters
Remember the “good old days” of advertising? Mad Men, catchy jingles, and a general sense that a clever campaign could charm anyone into...
May 302 min read


Adage: Measurement glossary—what marketers and agencies need to know
Marketing is awash with metrics, many of which get thrown around without people fully understanding them, even if they won’t admit it....
May 221 min read


Proxima Joins Truthset Data Collective, Validating Best‑in‑Class Data Quality
Proxima , a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has...
May 152 min read
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