In marketing, outcomes are the ultimate currency. But somewhere along the way, the obsession with proving outcomes overtook the pursuit...

What if I told you that for every dollar your business spends on digital advertising, 40 to 60 cents disappears into the adtech supply...

CANNES, France and SAN FRANCISCO, California — June 17, 2025 —  Truthset, the industry leader in validating the accuracy of consumer...

Remember the “good old days” of advertising? Mad Men, catchy jingles, and a general sense that a clever campaign could charm anyone into...

Marketing is awash with metrics, many of which get thrown around without people fully understanding them, even if they won’t admit it....

Proxima , a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has...