Remember the “good old days” of advertising? Mad Men, catchy jingles, and a general sense that a clever campaign could charm anyone into...

Marketing is awash with metrics, many of which get thrown around without people fully understanding them, even if they won’t admit it....

Proxima , a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has...

Truthset is launching quality ratings for data sets akin to what bonds get from rating agencies such as Standard & Poors, aiming to help...

One of the overriding challenges in the digital marketing landscape is the prevalence of poor quality and inaccurate third-party data. A...

Today, we introduced a groundbreaking new solution that allows brands and agencies to source audiences from data providers based on...