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Data-Rated Audiences
Transparency, consistency & control for higher ROI
Most industries use product quality ratings, but the consumer data industry is still opaque, with errors of up to 60%*. Data accuracy varies widely even within the same file, and degrades substantially on the path to activation.
Now brands can build and activate accurate person-based demographic audiences.
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Choose the right accuracy level for your use case.
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Build new audiences, or expand existing audiences to maximum scale.
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Save substantial costs and greatly improve campaign performance. Operate your entire marketing program with precision, for more confident decision making and a powerful competitive advantage.
* Truthset Quarterly Industry Report Q1 2025
​Build Audiences Based on Accuracy
Patented Truthscores for demographic attributes in easy-to-use tiers: AAA, AA, A, and B.
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​​​Achieve Maximum Scale
95% U.S. Census coverage, multi-sourced from the Truthset Data Collective.
​1:1 Direct Activation with Less Ad Tech Tax
We push authenticated audiences to the largest platforms, maintaining accuracy and scale through the match process.
Maintain your data accuracy; reduce your supply chain costs
Build validated, addressable audiences and distribute anywhere.
Use the right accuracy level for the job
Balance precision and scale to optimize results and spend.
Truthset & The Data Collective
Truthset is the independent arbiter of truth for the accuracy of consumer data, empowering any enterprise to improve the precision and profitability of its data-driven initiatives.
More than 20 of the largest data providers collaborate in our Data Collective to improve data accuracy for all.
Truthset's patented Truthscore methodology measures the accuracy of data attributes for each person, with 95% U.S. Census coverage.
Data-Rated Audiences are available to activate today in your destination of choice
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