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Data Rated Audiences™
Validate and extend your audiences.
Most industries use product quality ratings, but the consumer data industry is still opaque, with errors of up to 60%*. Data accuracy varies widely even within the same file, and degrades substantially on the path to activation.
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Now brands can instantly measure the accuracy of their demographic data, extend their person-based audience scale, and activate these audiences directly.
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Operate your entire marketing program with transparent, configurable accuracy, to save substantial costs and improve campaign performance.
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* Truthset Quarterly Industry Report Q1 2025
Rate your audience based on accuracy
Patented Truthscores for demographic attributes in easy-to-use tiers: AAA, AA, A, B.
Extend your audience for maximum scale
95% U.S. Census coverage, multi-sourced from participating Truthset Data Collective members.
​1:1 direct activation with less ad tech tax
We push authenticated audiences to the largest platforms more easily and cost-effectively.
Maintain your data accuracy; reduce your supply chain costs
Build validated, addressable audiences and distribute anywhere.
About Truthset Data Ratings™
Most industries provide product quality ratings so buyers can choose the quality level that best fits their needs. Think of gasoline octane ratings, bond credit ratings, or restaurant Michelin stars.
Until now, the consumer data industry has been opaque–but all data is not created equal. Buyers pay the same price whether data is highly accurate, or not very accurate at all.
Now for the first time, Truthset Data Ratings reveal the accuracy of consumer data, so sellers can price their data according to quality, and offer buyers choice. And buyers can select the right ratings tier for their use case.
Truthset uses a patented methodology to measure the accuracy of consumer demographics, on a record level, for each real person. Then we group this information into easy-to-use tiers: AAA, AA, A, B.
Use the right accuracy level for the job
Balance precision and scale to optimize results and spend.
Truthset & The Data Collective
