AdExchanger: Swipe Right On The Perfect Data And Identity Partner: Your Marketing Matchmaker Guide

Evaluate your partner’s data sources and place a premium on those with public records or direct-to-consumer relationships. Ask if they have the experience and expertise when it comes to all aspects of data processing from accuracy to privacy and security. Look for some clear third-party indicators for accuracy, like ratings from Truthset. Either your partner is focused on privacy and accuracy, or they are just playing the scale game. Swipe left on those playing games.

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