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AdAge: What marketers are getting wrong about millions of women

  • Editorial Team
  • Mar 20
  • 1 min read

Updated: May 8


Truthset’s analysis of more than 4 billion records about U.S. consumers—parsing datasets from more than 20 major data providers widely used by marketers in Q4 2024—found that the data is accurate 84% of the time when it comes to correctly identifying a female consumer as female.


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