NOTHING PERFORMS BETTER THAN THE TRUTH

Walled garden precision and performance for brands, CTV and Open Web.

ABOUT TRUTHSET

We are an independent data science company that supercharges marketing data by increasing accuracy and eliminating waste, allowing marketers to fine tune their strategy and spend less budget to reach the right audience .

83% of age segments are inaccurate.

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Data drives modern marketing. But much of this data is inaccurate and unreliable, wasting millions of dollars on audience targeting that misses badly. Truthset validates data accuracy for data providers and companies, ensuring your marketing budget is allocated against your customers.

WHY EVERY MARKETER NEEDS TRUTHSET

SOLUTIONS FOR BRANDS

Audience

Validation

Know your audience before you spend.

Before you pull the trigger on launching an expensive campaign, we can run your data through our Audience Validation engine and let you know if the audience is who you expect them to be.

If you are an enterprise company with many brands, there’s a good chance you already have a department managing your 1st party brand data and your 3rd party acquired data and everything in between. But just because the data is there, does not mean it’s accurate.

Our Audience Validation engine taps the Data Collective and the US census tot the determine whether you will be investing in a campaign or flushing your money down the drain.

Data-Rated
Audiences

Build pre-validated audiences ready to activate.

If you do not have a large data pool to use as a starting point, our Data-Rated Audiences engine can generate a pre-validated audience for your campaign that is built using attributes dictated by your strategy.

Data-Rated Audiences lets you leapfrog messy 3rd-party data or the guesswork of unreliable data and jump straight to the finish line with an audience that is pre-validated for accuracy and efficacy.

Our pre-validated Data-Rated Audience are ready to activate on any CTV, OpenWeb or walled garden platform.

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HOW TRUTHSET WORKS

THE DATA COLLECTIVE

Our solutions start with data collected through the Truthset Data Collective, a group of the top 20 big data providers in the U.S. Truthset’s patented algorithm evaluates, compares, and scores each record and consumer attribute. Truthset produces accuracy scores to measure and improve data attributes for every identity. This gives data providers advanced tools to improve their data, and gives brands a higher level of accuracy for effective marketing.