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DATA’S NEW STANDARD OF ACCURACY
Now you can improve the precision and profitability of data-driven marketing
The Truthset Data Collective
A group of data providers uniting to help the marketing industry transact on data with the highest degree of accuracy and quality possible.
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The collective leverages independent validation from Truthset at scale to solve the multi-billion dollar data accuracy problem, while ensuring differentiation and actionability for participating data providers.
Data-Rated Audiences
Most industries use product quality ratings, but the consumer data industry is still opaque. Data accuracy varies widely even within the same file, and degrades substantially on the path to activation.
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Now marketers can build and activate accurate person-based demographic audiences, multi-sourced from participating members of the Data Collective.
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Choose the right accuracy for your use case.
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Build new audiences, or expand existing audiences to maximum scale.
Save substantial costs and greatly improve campaign performance. Operate your entire marketing program with precision.
Data Providers
You have great data, but how do you prove it to buyers?
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Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.
Using Truthset Scored segments, you can easily offer your buyers the most accurate versions of your segments wherever you sell your data.
Contact Us
Find out how to use Truthscores to measure the quality of data for any data-driven activity and dramatically improve performance.